Enterprising Awards – In The Spirit Of Jose Rizal, We Need New Media Heroes For PH Agriculture!

-

Lockdown or no lockdown, we want/need vigorous growth of the new PH Agriculture under Secretary of Agriculture William Dar/Manong Willie – so we need new dedicated media heroes! Born today, our National Hero Jose Rizal was dedicated to agriculture – read my earlier essay, “Jose Rizal – We Forgot That He Lived A Farmer’s Life. And He Was Extraordinary[1]” (19 June 2020, THiNK Journalism).

For relevance, let us consider two kinds of journalist stories in media:
(1) Unique Entrepreneurship: Coming out with successful single-farmer-family relevant features or stories (current practice).
(2) Inspiring Entrepreneurship: Publishing multiple-farmer-family relevant features or stories (my proposal).

(1) Unique Entrepreneurship
In agriculture especially, in truth and in fact, unique entrepreneur stories are what prevail today. These are success stories that uplift the spirit – if you the farmer happens to have resources and circumstances similar to the one whose story is being told. This has been in vogue for the last 60 years in the Philippines; this is relevant to the people in those stories, as well as to their families – but irrelevant to a national campaign to invigorate PH agriculture especially for the poor farmers. Those single stories flaunt the success of the individuals, unfortunately not useful as guides to others because circumstances are dissimilar. (Ir/relevant image from Fred Thomson, One Rabbit[2])

(2) Inspiring Entrepreneurship
There is none of this kind! We need stories that are more relevant to more farmers and their families, stories that encourage many in many places simultaneously.

“We believe in global scalability with local relevance[3],” says Gillian Tans, highly successful Dutch businesswoman (Wikipedia). Already, Manong Willie has come up with a complete package with national scalability and points to local relevances, plural – with his “The New Thinking For Agriculture” and its composite 8 paradigms (for these, see my essay cited above).

As I point out in the image above; “Enterprising Journalism: Stories relevant to the prosperity of thousands of PH farm families.” Your journalism must inspire thousands of families!

To help invigorate PH agriculture, I am hereby inspiring science writers to come up with rich nationally & locally applicable stories – those farmers can relate to and learn. I am referring to multipliable success stories. With those, science writers can help tremendously propel Philippine agriculture into a decade of prosperity for millions.

Let us call it Enterprising Journalism, where enterprising refers to both journalist and farmer. This is where journalists write stories of farmers succeeding in increasing their incomes – and sustaining such – assisted by the Department of Agriculture, DA, under The New Philippine Agriculture brought about by the leadership of Manong Willie – with each of those successes being replicable anywhere in the Philippines!

I hope to convince Manong Willie to sponsor an annual Enterprising Awards, different from the Binhi Awards. The Enterprising Awards are about successful farmers whose problematic circumstances proved solvable, thereby to encourage other farmers.

We need media heroes just as we need farmer heroes!@517

 


[1]https://ithinkjournalism.blogspot.com/2020/06/jose-rizal-we-forgot-that-he-lived.html

[2]https://www.onerabbit.com.au/blog/2016/02/why-being-irrelevant-today-is-more-relevant-than-its-ever-been/

[3]https://en.wikipedia.org/wiki/Gillian_Tans


Comments

Post a Comment

Popular posts from this blog

Summertime & Lack Of Water As The Burning Issue Of The Day

-
Image
Philippines "lack of water" Today, Thursday, 21 March 2019, in Manila I type the above line as my search words, including the double quotes, and Google gives me 9,800,000 results! Millions of webpages – that means that in the Philippines, lack of water is pervasive in the City, as well as in the Countryside. What do they have in common as the cause of water scarcity? I say I see: Lack of consciousness in conserving water when there is plenty of it. The public complaining are the ones to blame for their water scarcity. Look at my photograph above of a ricefield – the farmer has burned half of his field because the rice stubble interferes with his puddling of the soil for planting his rice. If the farmer only knew – if the Agricultural Training Institute, ATI, only taught him to convert the rice stubble into organic matter that will conserve the water in his field – I am assuming of course that the ATI knows! Here we go again, William Dar seems to be saying in his new opinion p...
Read more

There Are No Dull Pupils Or Students – There Are Only Dull Teachers Or Instructors! This Is A Teacher Speaking About Multiple Intelligences (MI)

-
Image
I have been re-inspired to write about Harvard psychology professor Howard Gardner’s theory of Multiple Intelligences (MI) because my youngest daughter Graciela is now teaching at Potter’s Place in El Nido, Palawan – the school covering elementary grades up to senior high school. As a teacher, I learned years ago that each individual has one’s own intelligences. This new dedicated blog “Multiple I’s” was inspired when I read Vikram Mansharamni’ s article shared on Facebook (15 June 2020, CNBC, cnbc.com ): “Harvard Lecturer: ‘No Specific Skill Will Get You Ahead In The Future’ – But This ‘Way Of Thinking’ Will.” The phrase “Harvard Lecturer” is indirectly saying, “If Harvard endorses the idea, you better subscribe to it!” Mr Mansharamni says: Many of us have been told that deep expertise will lead to enhanced credibility, rapid job advancement, and escalating incomes. The alternative of being broad-minded is usually dismissed as dabbling without really adding value. But the future...
Read more

Journalists, Here’s How To Make Your New Year Happy – Stop Complaining First And Start Understanding Where People & Events Are Coming From!

-
Image
Journalist Ellen Tordesillas , says Rest of World 100 , co-founded the non-profit Vera Files ( restofworld.org ) in 2008, “to provide fact-checking and analysis of Philippine political issues under President Rodrigo Duterte’s administration [as] she and her team of Filipino journalists impart the importance of separating facts from misinformation and disinformation online [that] has become especially significant as political misinformation becomes part and parcel of online life in the Philippines.” Really? Thus,, it is not surprising that she shares on Facebook today, Saturday, 31 Dec 2022, the end-of-the-year sharing: “Hello 2023! New Year, new pieces of information. Continue to be critical and scrutinizing in 2023. “ And my comment to that is this: “Ms Ellen, au contraire – I will continue to be creative 2023 – you would not know I am actually being critical!” Ms Ellen, look at the lower image (“2023” from pngtree.com ): Something new from something old. Goodbye 2022, Hello 20...
Read more